Mindmaps - Free Mind and Mindmiester and Mindmap - I think!!

I love mind maps. We certainly used them heavily in recent business planning exercises. That was a commercial product called Mindmap ( i think?) but I also used Freemind which although clunky in some regard I quite liked. For this exercise I have had a play with Mindmeister and this is very easy to use.
As an observation with the recent work we have done on the business plan I found a number of people felt that the use of Mind maps to express a business assessment and direction quite challenging. I had repeated requests for the text version starting with the title and content page and ending with the index.
Methinks they are actually an art form!